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Canadian Tire signs content deal with TSN | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 26, 2014 | Chris Powell

As part of what senior vice-president Duncan Fulton described as a “complete re-engineering” of the nature of its media partnerships, Canadian Tire Corporation (CTC) today announced a new media, content and digital partnership with TSN that will see the Bell Media specialty channel produce branded content for the retailer’s various marketing channels.

http://www.marketingmag.ca/news/marketer-news/canadian-tire-signs-content-deal-with-tsn-112030
 

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